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Wedding Expo 5 + 6 April 2025 Melbourne Tickets available soon!

About

Our designer Helen Guo has always been deeply passionate about designing wedding dresses. Having worked in the fashion industry for more than a decade, Helen first ventured into the wedding industry in 2010. To further pursue her passion for designing wedding dresses, she established her own bridal shop in the heart of Sydney’s bridal hub, Leichhardt in 2015 along with her business partners.

She decided to name her Sydney bridal showroom ‘Blanche Bridal’ to represent her love for the fashion capital of the world, Paris. The name ‘Blanche’ means ‘white’ in French. This has stuck with her while she was exploring the romantic streets of Paris, and Helen thought about using the name to represent the femininity and chic style of her designs ever since, and that dream came true in 2015.

Understanding that bridal fashion is ever-evolving, Blanche Bridal is committed to providing the latest fabric, trends, and designs to our customers, while maintaining a friendly service that makes your bridal shopping stress-free.

Contact us and let us create a custom-made wedding dress that is designed to match your distinct persona and style, or choose from one of our stunning made-to-order and ready to wear dresses. Pick up matching wedding veil and accessories to complement your wedding gown and create a unique combination.

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